Chinese Mobile Gaming Apps Gain Popularity Globally
Chinese mobile gaming apps are becoming more popular in the global market. The huge homegrown mobile market and fast innovation processes are giving Chinese developers a distinct advantage. In fact, some of the most popular games in China are now generating over $1 billion in revenue. With a free-to-play business model, Chinese games are more likely to succeed.
Genshin Impact is the fastest mobile game to reach the 1-billion-dollar mark
The newest game from Chinese developer miHoYo, Genshin Impact, has become the fastest Chinese mobile game to hit the billion-dollar mark, having generated more than $129 million in international revenue in the last 30 days. The game had a total of $874 million in global revenue at the start of March, and its total profits are likely to be much higher. Genshin Impact cost a reported $100 million to create, but it has quickly become one of the top games on the Chinese mobile platform.
The game’s massive popularity has resulted in more than $1 billion in revenue in just six months, with the release of a second installment scheduled for September 2020. The game has been marketed heavily on mobile and has also been monetized through sales of new characters, weapons, and other resources. Genshin Impact has also been popularized through a TikTok contest, which has kept it relevant for players.
Free-to-play business model is more likely to succeed in the Chinese market
The free-to-play business model is an alternative business model that has been gaining popularity in the mobile sector. The free-to-play model allows users to play a game without paying a cent and rewards them with additional content once they pay for it. Some content is blocked or unavailable without a payment. In such a case, paying for unlocking will speed up the process and provide the player with faster access to the content. In addition, the free-to-play business model can be used to generate revenue through advertisements. This model was first popularized in early massively multiplayer online games and is now widely used by major video game publishers in a bid to combat video game piracy.
In China, there are about 800 million Internet users, but most global players do not have a foothold. Even Facebook and Google are blocked in the country and require VPNs to access them. This has created a sort of digital microcosm. In this environment, local equivalents of western products have flourished.
Regulations for Chinese mobile gaming apps change on a monthly basis
Recently, China’s gaming regulator introduced new rules to limit the amount of time children are allowed to play online games. These regulations aim to curb the development of gaming addiction in children and enforce the safety of online games. These new rules set spending limits, time limits, and real-name identification policies.
The Chinese government also wants to protect children from harmful influences of online games, including violent content and sexual content. Therefore, games that contain morally questionable themes and words such as “kill” and “ghost” will be banned in China. The regulations also require game publishers to include parental controls in the games they publish, as well as parental control apps.
China’s government has strong oversight of the video game industry
China’s government has been increasingly critical of the video game industry. Chinese regulators balk at games that contain gambling and violence, and have imposed restrictions on the time minors can spend playing video games each day. In addition, China’s government is pushing a “purification campaign,” which aims to eliminate games with unsavory content. China is home to the world’s largest video game market, generating $37 billion in revenue annually.
However, the government’s recent crackdown has been causing problems for the industry. For one thing, it’s scaring off international investors, who make long-term investments with the hope of a stable legal climate. The government’s recent crackdown has put the country’s video game industry on the radar of investors and companies around the world.
